Trump asks if they have a “deal” “OK, crust first,” he says as they dig in by eating the stuffed slices backwards. “Since when do I care what people think?” The Donald shoots back, adding, “It’s wrong. In the storyboards for sale, Trump asks, “Ivana, do you really think this is the right thing for us to be doing?” “What will people think?” she wonders. “When Trump agreed to do the commercial, he had one stipulation - to arrive at 8 a.m. “He was pleasant to work with, but you can see that he has to be the one in control,” the anonymous ad man told Moments in Time dealer Gary Zimet of the shoot. The ad’s creative director unearthed storyboards for the shoot signed by both Trump and Ivana, and is putting them up for sale for $15,000. Trump and Ivana - who had divorced in 1990 - exchange what sound like racy come-ons until it’s revealed they are talking about the pie. The 20-plus-year-old spot starring Trump was for Pizza Hut’s then-new “stuffed crust pizza,” and was shot on a Queens set designed to look like a Trump Tower suite during a romantic rendezvous. The creator of an intentionally cheesy 1995 Pizza Hut ad starring Donald and Ivana Trump - which featured the exes poking fun at their divorce, and became known by ad execs behind the scenes as the “Pizza Slut” campaign - is selling off memorabilia from the shoot.
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